Services Marketing
Companies in the service sector constitute the largest and fastest growing type of companies in the world economy, and the international trade with services is undergoing liberalization. Production of services is constantly increasing in the society and this increase is noted both in the private and in the public sector.
Date: November 13-14, 2008 | Course instructor: Istvan Nagy
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Biz Academy also brought you the Guru Series Programme, the most important series of business conferences in Romania, held by some of the world's most innovative and successful business Gurus and thinkers such as: Tom Peters, Edward de Bono, Jeffrey Gitomer, Jay Conrad Levinson, Jack Trout, Wally Olins and many others.
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Marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy. Sales is the strategy used to make your customer aware of the product and then complete the transaction. A clear understanding of both is vital to getting your product to the market.
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Finance aims to build participants' understanding of the financial consequences of strategic decisions and equip them with tools to integrate the financial approach into their decision making. It is recommended for managers, who are responsible for the financial performance of their department and who would like to be more knowledgeable on issues related to finance.
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Management courses are designed to broaden general business knowledge, deepen competence in key functional disciplines and expand leadership skills. Under this theme, multiple opportunities will be given to develop the key "soft skills" that are desperately needed in today's modern business.
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Real Estate is an important component of every type of business. Unfortunately, most managers only consider its impact when they are initially searching for a location. This theme will give managers the skills to turn their Real Estate 'headaches' into competitive advantages.
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Driven by technology and global competition, supply chain management is constantly evolving. This theme will help managers acquire new skills to design and implement supply chains, manage new product development and bring innovation to their company's day-to-day operations.
