Exponential Marketing
The state of marketing has been in need of an upgrade for years and nowhere is that upgrade more needed, and more appropriate than in the rapidly developing economies of Central and Eastern Europe. Exponential marketing takes established marketing theory, hones it and builds on it to deliver deeper customer insights, more meaningful brand benefits and clear business objectives.
Through the course, and using examples from the local and international market, you will become familiar with the concepts of Exponential Marketing, including the design process, brand marketing and strategy. Through the technique of value analysis you will learn how to identify those key factors that drive customer value and how to leverage these to drive exponential growth for your organization.
Who should attend?
Managers and employees who perform at the cutting edge of their organization and wish to achieve further success through the strategy of transformational leadership, particularly by developing multi dimensional skills and capabilities.
Topics and Outcomes
- Define Exponential Marketing, its sources
- Analyzing the market (evaluation diagnostics)
- Exponential positioning (motivating brand structure)
- Brand image
- Exponential communication (media types, myth of ATL-BTL concept)
- The harmonious functioning of the company (change management, coordinating motivation, thinking and organization structure)
- Exponential strategy, exponential leadership
- Exponential value chain
