Product Development and Process Improvement
Every business wants to be more creative in its thinking, products and processes. In many industries being first to market with new ide as is critical to survival. Creativity is often associated with “blue sky” artists and intellectuals, far from business boardrooms and employee cubicles, but in today’s knowledge-based economies it is ideas and innovations that create competitive advantages.
Topics & Outcomes
- Role of creativity in the knowledge economy
- Barriers to innovation
- Entrepreneurs and Intrapreneurs
- Encouraging creative work environments
- Invention vs innovation in product development
- Brainstorming and ideation methods
- Measuring creative output


